In Milan, I can’t wait for the next round of Raf x Miucca at Prada. A forever highlight will always be Fashion East, who we’ve partnered with this year to celebrate their 20 years of platforming talent. I’m looking forward to the exciting Feben and the inimitable Simone Rocha. London is always a highlight for me and today didn’t disappoint with Saul Nash and Nensi Dojaka delivering strong standalone shows. In its own way, it almost democratised the fashion landscape.Īre there any designers you're looking forward to seeing at the international shows? We made a conscious effort to cover and pick up new gen talent from across the globe and the whole buying team became social media fiends, searching for that new talent on and off the city schedules. It was a very different experience, but we decided very early on that we didn’t want the innovation and creative talent to suffer. How have you tackled the buying process throughout the pandemic? Saul Nash firmly established himself as an authority on the technical trend, which has been so key in menswear as of late. Michael Halpern made us all want to go out-out with his signature full-look sequins and glowing gowns. We’re so thrilled that her talent was recognised by the LVMH prize this year. However, sexy is definitely back and it seems the skimpier the better, as demonstrated by soon to be at Browns, Nensi Dojaka. Are there any emerging trends or must-have pieces that you've noticed? People are still making sure to be careful and considered in their approach this year, but we’re sensing a real hopefulness and joy being out and about, experiencing this magical time in-real-life. There’s a strong feeling of optimism in the air. How do you think the event and atmosphere has changed, compared with the start of the pandemic? The energy is contagious and practically tangible, with everyone on top form. It’s such a pleasure to be back seeing our British brands doing what they do best, showcasing their creativity, alongside our beloved industry friends. What does it feel like to be back at London Fashion Week?ĭay one has genuinely been an emotional experience and a wonderful introduction back into what we have missed for so long. Attendees were required to present proof of double vaccinated, or a negative lateral flow test taken within 24 hours of the event.īuying director of Browns Ida Petersson shares her verdict on day one of London Fashion Week SS22. This season, London Fashion Week is split into digital and physical presentations, and although the catwalk schedule is not quite packed to pre-Covid levels, the return of physical shows was celebrated. Up-and-coming streetwear specialist Saul Nash was the first on today's schedule, showing an ode to his school days with gym-kit inspired, deconstructed sportswear, in uniform shades of pale blue, maroon and navy. TikTok has taken over the British Fashion Council's New Gen programme, supporting London's signature pool of new talent with a dedicated show space at The Old Selfridges Hotel, The brand's signature midi-dresses have been refreshed with bold floral prints and retro-inspired colourways of pale pink, bright green, blue and earthy brown for next season. Rixo took us to the tropics at London's own garden of Eden, The Barbican Conservatory.
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